About

Antoine Corbiau

Corbi is the practice. Antoine does the work. CRM, content systems, and marketing operations. Sydney.

Antoine Corbiau

Fifteen years in CRM, campaigns, and content operations — the work that happens after the software is chosen. I keep the CRM record and the website in the same process, so nothing falls between them.

I work inside an Australian industry body on marketing operations and digital content — including HubSpot, member-facing platforms, workflows, and migrations. Before that: account direction and European digital project management.

Belgian-Australian. English and French. Family roots in Belgium (Nobressart) and a holiday place on the French Riviera. Outside work I build small products to stay current — MoonVibe and Number Quest — and I look after two family sites: Port La Galère and L’Abri aux Ifs.

How I work

I start with what is happening, not what the vendor slide said should happen. I prefer a fixed-scope diagnostic to an open-ended discovery partnership. I work alone on architecture and operations. When a job needs a specialist, I bring one in, named, under the same scope. I will tell you when you need a larger implementation firm instead of me.

On paper

  • 15+ years CRM and digital marketing, hands-on
  • HubSpot in production
  • AANA Brand Masters and Code of Ethics
  • Earlier Adobe Campaign practitioner — evidence of enterprise campaign platforms, not a current product badge
  • EPHEC

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