Role. CRM and Digital Manager, Sydney, 2020–present. Peak marketing industry body in Australia.
Problem. Membership, content, and CRM lived in separate habits. Publishing was slow. Records and member-facing pages did not stay in sync.
Work. HubSpot automations, sequences, and lifecycle workflows for renewals, re-engagement, and events. Data hygiene, sync, and reporting, including low-engagement scorecards and retention views. End-to-end redevelopment of the member portal (MemberPress, 2024): dashboard, filtered navigation, favourites, styles, WordPress content and front-end fixes. CRM campaigns (email, SMS, sequences) and event polling, with segmentation and performance analysis. In-house assets when that was faster than an agency.
What transfers. This is the layer Corbi sells: CRM architecture, content systems tied to the record, and operations a small team can actually run. Marketing Association of Australia is the employer, not a Corbi client.
Tabcorp — loyalty and lifecycle campaigns
Role. Loyalty Executive, Wagering and Media, Sydney, 2017–2020.
Problem. A large loyalty base that only pays if campaigns are segmented and the programme is operated, not decorated.
Work. Day-to-day of a 500,000+ member loyalty programme. Omni-channel campaigns, automation, and reporting.
On the record. 6% membership growth. Campaign ROI uplifts in the 5–27% range. Email at 45% open and 20% click-through on the work I ran, via segmentation and automation — not a spray list.
Earlier CRM and account work
Roles. Account Director, Traction Digital. CRM Executive, News. Before that: European digital project work and a short-lived production practice of my own in 2016–17.
Work. Briefs, campaign and CRM operations, multilingual sites and launches, keeping the record and the message aligned. Fifteen years of that layer, including Adobe Campaign as well as HubSpot.
What it is not. It is not a logo wall of Corbi clients. Named consultancy case studies go here only with written permission after the first engagements close.
Side projects — built to learn
Not client work. Not a product Corbi sells. Evidence that I will open the tools and ship something.
MoonVibe. A dating app in progress: Flutter, Supabase, SQL. Onboarding, matching, and the data layer. moonvibe.me
Number Quest. A maths adventure for ages 5 to 15. Vibe-coded, on purpose. numberquest.grok.me
Family places — sites I look after
Not Corbi engagements. Family heritage and a holiday apartment. I built and maintain the sites.
Port La Galère. Owner rental in Théoule-sur-Mer, on the Corniche d’Or. Mother’s apartment. portlagalerefrance.com
L’Abri aux Ifs. House and cultural association in Nobressart, Belgian Luxembourg. Founded by my parents. abriauxifs.com
Full history: linkedin.com/in/corbiau
Book a call